As part of Khan Academy’s initiative to bring free AI tools to teachers, I collaborated with product designers and the marketing team to define the user experience for teachers accessing these new tools and for helping to build a strong reach to new teachers.
Deliverables
Product, Branding
Role
Product, Branding
I played a key role in shaping the AI tools page, defining how teachers would be introduced to and onboarded with the new features. I also helped redesign the AI experience, transitioning it from a chat-only interface to a more dynamic, user-friendly format.
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I was part of the team that led the marketing efforts, including the design of a website, social media assets, and email campaigns The campaign surpassed its goals, resulting in over 170,000 teacher sign-ups, making it the most successful campaign to date and significantly boosting engagement with the AI tools.
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